You Deserve To Look Your Best
Here's How - The GQ Way
Your skin needs protection and hydration. Your hair should, and could, look like it's spent an afternoon on a Greek beach.
This is your no-fuss guide to making every product in the box work for you.
SHOP THE COLLECTION
BODY

BURBERRY
Hero Eau de Toilette
A vibrant and woody fragrance that embodies modern masculinity. The scent opens with bright bergamot and juniper, leading to a heart of spicy black pepper. A trio of cedar wood oils forms the base, delivering a warm and invigorating finish. Housed in a sleek, angular glass bottle.
How to use: Spray onto pulse points—neck, behind ears, and wrists—for a lasting impression.

Verden
D'orangerie Hand Cream
A rich, fast-absorbing cream with a fresh citrus and orange blossom scent. Packed with shea butter and grape seed oil for soft, nourished hands.
How to use: Massage into clean hands. Reapply as needed.

Salt & Stone
Santal Vetiver Deodorant
A sophisticated deodorant that combines Australian sandalwood, amber and vetiver with a hint of cardamom. This aluminium-free formula offers 48-hour protection, thanks to prebiotics that neutralise odour and seaweed extracts that moisturise the skin. It glides on clear without residue, making it suitable for daily use.
How to use: Apply a thin layer to clean, dry underarms.

Dr. Squatch
Coconut Natural Soap
Escape the everyday with this all-natural bar soap. Infused with coconut water, milk, and shreds, it cleanses and exfoliates, leaving skin refreshed with a subtle toasted coconut scent.
How to use: Lather between hands or on a loofah, then apply to damp skin. Rinse thoroughly after use.
FACE

MECCA Cosmetica
SPF30 Facial Sunscreen
A lightweight, non-greasy formula that hydrates while providing broad-spectrum UVA and UVB protection. Infused with hyaluronic acid and antioxidants, it leaves a matte finish without white cast—ideal for daily wear.
How to use: Apply generously to dry skin at least 20 minutes before sun exposure. Reapply every two hours, and after swimming, sweating, or towelling.

Grown Alchemist
Gel Facial Cleanser
A low-foam, botanical-powered cleanser that clears without stripping. Chamomile, bergamot, and willow bark work to purify and calm in one smooth hit.
How to use: Lather a small amount in damp hands, massage over face, rinse. Use AM/PM for clean, balanced skin.

Grown Alchemist
Age-Repair Moisturiser
A high-performance hydrator that firms, smooths, and revitalises. Powered by photo-peptides, white tea extract, and hyaluronic acid, it targets fine lines and boosts elasticity for a refined finish.
How to use: Apply to clean skin using upward strokes over the face, neck, and décolletage. Use morning and night for optimal results.

BUFF
Under Eye Gel Patches
Combat fatigue and puffiness with these charcoal-infused hydrogel patches. Formulated with glycerin and carrageenan, they hydrate and soothe, leaving you looking sharp and refreshed.
How to use: Apply to clean, dry under-eyes. Leave on for 10–15 minutes, then remove and gently pat in any remaining serum.

Topicals
Faded Brightening + Clearing Serum
A powerhouse targeting stubborn dark marks and uneven tone, delivering visible results in as little as two weeks. This fragrance-free formula helps brighten and even out your complexion without irritation.
How to use: Apply a thin, even layer to clean, dry skin before moisturising. Start with once-weekly use, gradually increasing to daily. Always follow with SPF in the morning.

Curél
Balancing Moisturiser
A lightweight, oil-free gel that hydrates and balances oily or sensitive skin. Infused with ceramides, it replenishes moisture while controlling excess sebum, leaving your complexion smooth and shine-free.
How to use: Apply 3–4 pumps to clean skin, smoothing over the face, neck, and décolletage. Use morning and night for optimal results.

HiSMile
PAP+ Whitening Strips
Achieve a brighter smile without sensitivity. These peroxide-free strips utilise PAP+ technology to gently lift stains, delivering visible results in just 30 minutes. Designed for convenience, they're perfect for at-home or on-the-go whitening.
How to use: Dry teeth thoroughly. Apply the longer strip to upper teeth and the shorter to lower teeth, pressing firmly and folding over the back. Leave on for 30 minutes, then remove and rinse mouth with water.
HAIR

Scandinavian Biolabs
Hair Growth Routine
A three-step, plant-powered system designed to reduce hair loss and promote thicker, healthier strands. Clinically tested Bio-Pilixin® formula combines natural ingredients like Capilia Longa and HotFlux to revitalise follicles and support hair density.
How to use:
1. Apply to wet hair, massage into scalp, and rinse thoroughly.
2. Apply to lengths and ends, leave for 2 minutes, then rinse.
3. Apply 2 pipettes directly to scalp, massage in, and leave for at least 6 hours.

Sam mcknight
Defrizz Creme
Tames frizz and defines curls with a lightweight, nourishing formula. Infused with sunflower wax and a signature woody scent.
How to use: Apply a fingertip-sized amount to dry hair. Massage between palms and distribute evenly. Add more as needed to define and control.

Kevin Murphy
Dry Shampoo
A lightweight, refreshing dry shampoo that absorbs excess oil and product buildup, reviving limp hair with a natural matte finish. Infused with tangerine peel oil, it adds a subtle shine and invigorating scent. Ideal for all hair types.
How to use: Shake well before use. Spray lightly over dry hair, focusing on the roots. Massage in or brush through to distribute evenly. Style as desired.

West Barn Co
Soap Brows Extra Strong
Get strong, all-day hold with this extra-powerful formula. Tames even the toughest brows without flaking or white residue. Vegan and cruelty-free, perfect for a natural, no-fuss finish.
How to use:
1. Lightly mist the soap with setting spray or water.
2. Use a spoolie to work into a paste.
3. Brush through brows in your preferred direction.
4. Let it set, then style as you like.